51 Supplements Statistics, Trends, Market And Facts (2023)

The global dietary supplements and nutraceuticals market continues to grow due in large part to personalized nutrition and preventive healthcare. All around the world, consumers are shifting towards self-care, fueling the demand for weight management supplements, vitamins and minerals, functional foods, and immune system support products. 

In the United States, the passage of the Dietary Supplement Health and Education Act of 1994 allowed industry leaders to bring countless new products to the market without evidence of their safety or effectiveness. Even when many studies have proven most supplements are no better than placebos, their sales have continued to skyrocket. 

To understand this fast-evolving market, we gathered myriad of relevant supplements statistics, trends and market data from the industry authorities.

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Supplements Statistics (Editors Pick)

• The global dietary supplements market is expected to generate approximately $235 billion in the year 2023.

• In 2016, the global dietary supplements market amounted to $135 billion.

• In 2025, the market for vitamin and mineral supplements in the United States is forecast to reach 30.5 billion U.S. dollars. 

• 57% of adults have used dietary supplements in the last 30 days.
  • Multivitamins, vitamins D, and omega-3 being popular choices.
  • Use was higher among women (63.8%) than men (50.8%)

• People with more education tended to use dietary supplements more.

• Dietary supplement use increased with age.

• American millennials aged 25 to 40 spend an average of $62 on vitamins and supplements. It’s $111 for Baby Boomers (aged 57-75yrs old).

• Top Supplements Trends in 2023:
  • Performance: Meal Replacement, Pre-Workout Supplements, Vegan Sports Nutrition Products.
  • Superfood Supplements, Pet Supplements, Gummies Supplements

• The FDA does not test or strictly control supplements for safety and effectiveness.

• The Dietary Supplement Health and Education Act of 1994 allowed the supplement industry to bring products to market without providing evidence of their safety and effectiveness to the FDA.

• Despite spending over $2.4 billion since 1999 on studying vitamins and minerals, the National Institutes of Health has found limited tangible results proving the benefits of supplements.

• Despite insufficient evidence that demonstrates that there are clear health benefits to dietary supplements, nine in ten health food stores still recommend them to treat various illnesses.

1. The Demand For Supplements – Industry Size & Growth

Global Dietary Supplements Market

• Based on Statista’s most recent data, the global dietary supplements market is expected to generate approximately $235 billion in the year 2023.

• In 2016, the global dietary supplements market amounted to $135 billion.

• According to projections, by the year 2028, the global dietary supplements market is anticipated to generate approximately $308 billion.

Vitamin and Mineral Supplements Market

• In 2019, the market for vitamin and mineral supplements in the United States amounted to approximately 21.4 billion U.S. dollars. 

• In 2025, the market for vitamin and mineral supplements in the United States is forecast to reach 30.5 billion U.S. dollars. 

The Vitamins and Minerals market includes over-the-counter natural and synthetic food supplements like multivitamin preparations, minerals, vitamins, tonics, and cod liver oil, available in various forms for oral use. It excludes prescription drugs, non-food supplement products, and cosmetics. This market covers both pharmacy and non-pharmacy sales but excludes hospital sales.

2. The Supplements Market – Demographic & Consumers Behavior

In the last few years, and due in large part to the COVID-19 pandemic and the rise of hybrid work, we have observed drastic changes to work schedules. Add to that the increasing prevalence of obesity, diabetes, cardiovascular diseases, and other related conditions and other consequential nutritional deficiencies that have also led to a higher consumption of supplements. 

According to a Centers for Disease Control and Prevention study,

• 57% of adults have used dietary supplements in the last 30 days.
  • Multivitamins, vitamins D, and omega-3 being popular choices.
  • Use was higher among women (63.8%) than men (50.8%)

• People with more education tended to use dietary supplements more.
  • Possibly because they were more aware of their dietary needs.

• People who didn’t smoke or drink alcohol were more likely to take dietary supplements.
  • It aligns with earlier research indicating that those with healthier lifestyles tended to use supplements.

• Among adults aged 20 and over, the use of dietary supplements varied with age:
  • 42.4% used 0
  • 22.5% used 1
  • 13.8% used 2
  • 7.5% used 3
  • 13.8% used 4+

• Dietary supplement use increased with age.
  • In both sexes
  • It was the highest among women aged 60 and over (80.2%).

• According to the NIH, around 59 million Americans spent $30.2 billion on complementary health approaches such as natural product supplements, or homeopathic medicines.
  • 55.2 million adults and 4.1 million children
  • $28.3 billion for adults and $1.9 billion for children

• American millennials aged 25 to 40 spend an average of $62 on vitamins and supplements.
  • $82 for GenX group (aged 41-56yrs old)
  • $111 for Baby Boomers (aged 57-75yrs old)
  • $129 for and those over 75yrs of age.

• The primary way supplements are sold in Europe and North America is online, accounting for 81.34% of the revenue share in 2022. 

3. Top Supplements Market Trends 

Performance Supplements

Meal Replacement

• The Meal Replacement Products Market size is expected to grow from USD 12.90 billion in 2023 to USD 19.18 billion by 2028.

• The leading offer tends to be shakes for sports and workout activities, as they can provide an instant energy boost and satisfy hunger.

• The biggest market in terms of revenue continues to be North America, particularly the United States. 

Meal replacement shakes are nutritional beverages (or, in some cases, powdered mixes, bars, or soups) formulated to serve as a substitute for a traditional meal. These shakes are designed to provide a balanced mixture of essential nutrients, including proteins, carbohydrates, fats, vitamins, and minerals similar to what you might find in a complete meal. 

Shakes are typically used to achieve nutritional balance, control calories and portion size, watch blood sugar levels, and manage weight. Consumers also choose them because of convenience, as they are considered a good ‘nutrition-on-the-go” option. 

Pre-Workout Supplements

• The Pre-Workout Supplements Market size was valued at USD 14.2 Billion in 2022. It’s projected to reach USD 26.8 Billion by 2030.

As the global fitness industry reaches a value of $96.7 billion in 2022, new trends continually surface. Pre-workout supplements align with the trend of optimizing workout performance and achieving fitness goals efficiently.

Pre-workout supplements are promoted as enhancers for exercise performance and energy. They typically come in powdered form mixed with water, containing various ingredients like amino acids, caffeine, creatine, and more. The effectiveness of these supplements is not conclusively proven, but some ingredients, such as nitric oxide precursors, caffeine, creatine, beta-alanine, and branched-chain amino acids, may benefit athletic performance.

Vegan Sports Nutrition Products

• According to a recent study, “a total of 55% of European consumers would prefer plant over dairy proteins in their sports nutrition products.“

Vegan sports nutrition products are dietary supplements and foods that are specifically designed for those that follow a vegan diet and are also actively engaged in sports, exercise, or physical activities. A vegan diet excludes all animal-derived products, including meat, dairy, eggs, and other animal byproducts, so vegan athletes or fitness enthusiasts have unique nutritional needs.

Vegan sports nutrition products include vegan protein powders, plant-based amino acid supplements, pre-workout supplements, post-workout recovery supplements, vitamins, creatine, and electrolytes. 

• The vegan sports nutrition market is projected to grow 6.70% for the period 2022-2028.

• Asia-Pacific is the fastest growing region, India, in particular.

• The market leaders for vegan supplements are Holland & Barrett, Inc., Sylphar N.V.(Nutravita Limited), Swisse Wellness PTY LTD, Garden of Life, and Now Health Group, Inc.

Other Supplements

Other trends in dietary supplements for the year 2023 include superfood supplements, pet supplements, and gut supplements.

Superfood Supplements

• Global superfood powders market valued at $6.57 billion in 2022, with a projected 7.2% CAGR from 2023 to 2030.

• Growing consumer awareness of healthy lifestyles drives demand for superfood powders.

• Organic superfood powders are expected to grow the fastest, with consumers favoring organic and natural ingredients.

• For example, Z Natural Foods launched an Ultimate 25 Superfood Fusion product containing a blend of 25 organic superfoods.

Pet Supplements

• Pet Dietary Supplements Market is projected to grow from $2 billion in 2023 to $3.20 billion by 2028.

• These supplements are formulated to manage pet health issues like itchy skin, obesity, allergies, and more.

• Market growth is driven by North America, Latin America, and Asia-Pacific, along with increased consumer awareness of premium pet products.

• The dog segment is expected to experience the fastest growth due to pet owners’ focus on pet nutrition and the growing global pet dog population.

Gummy Supplements

• Over the 2023-2030 period, gummy supplements are projected to have a record CAGR of 11.5%. 

A 2022-2028 forecast graph for the gummy supplements market in USD (source).

4. Supplements Market – Regulation & Science

• The FDA does not test or strictly control supplements for safety and effectiveness.

• The Dietary Supplement Health and Education Act of 1994 allowed the supplement industry to bring products to market without providing evidence of their safety and effectiveness to the FDA.

• Manufacturers can make various claims about supplements without human clinical research to back them up. This lack of evidence leaves consumers without guarantees that the products deliver on their promises.

• The government can only stop the sales of a specific product after it has already been on the market and proven to be mislabeled or unsafe.

• Despite spending over $2.4 billion since 1999 on studying vitamins and minerals, the National Institutes of Health has found limited tangible results proving the benefits of supplements.

• Studies found in general, a healthy diet rich in fruits, vegetables, meats, and proteins, combined with regular cancer screenings and exercise, is more effective than supplements for promoting overall well-being and health.

• Certain supplements can interact with medications, as noted by the FDA. For example:
  • Ginkgo biloba and vitamin E can thin the blood, leading to internal bleeding or stroke.
  • St. John’s wort can interfere with medications for heart disease, cancer, HIV, depression, seizures, and birth control.
  • Some antioxidants may reduce the effectiveness of cancer chemotherapy.

• Despite insufficient evidence that demonstrates that there are clear health benefits to dietary supplements, 9 in 10 health food stores still recommend them to treat various illnesses. 

Conclusion

Health and wellness are undoubtedly making its way to one of the top concerns for consumers worldwide. The market is on an upward trajectory, and there are no signs it’s going to stop. 

The growth in the demand for supplements can be explained, in large part, by an increased health awareness – in particular after the COVID-19 pandemic and the fear of not being able to meet daily nutrient levels. 

As the market changes, for example, with an increased desire for vegan products, food supplements, and new ways of delivering them (such as the new extremely popular gummies), bands are also adapting to the lucrative new opportunities. 

However, it’s important to remember that many supplements not only have no proven benefits for health, but can also be detrimental if combined with certain medicines or components. As usual, the key is in a balanced and varied diet and exercise.

FAQ

Sources

1 – Nutritional Supplements Global Market Report 2023 – https://www.reportlinker.com/p06451154/

2 – Global Meal Replacement Shakes Market Size & Share Analysis – Growth Trends & Forecasts (2023 – 2028) – https://www.mordorintelligence.com/industry-reports/meal-replacement-shakes-market 

3 – Vegan Supplements Market Size & Share Analysis – Growth Trends & Forecasts (2023 – 2028) – https://www.mordorintelligence.com/industry-reports/vegan-supplements-market 

4 – Sports Nutrition Market Size, Share & Trends Analysis Report By Product Type – https://www.grandviewresearch.com/industry-analysis/sports-nutrition-market 

5 – Average spend per trip on vitamins and supplements of consumers in the United States in 2019, by generation – https://www.statista.com/statistics/1086289/us-consumers-vitamins-and-supplements-spend-by-generation/ 

6 – Dietary Supplements Market Size, Share & Trends Analysis Report By Ingredient, By Type, By End-user, By Distribution Channel, By Form, By Application, By Region, And Segment Forecasts, 2023 – 2030 – https://www.grandviewresearch.com/industry-analysis/dietary-supplements-market 

7 – Food Supplement Ingredients Market Size Will Attain USD 1579 Million by 2028 Growing at 7.3% CAGR – https://www.globenewswire.com/en/news-release/2023/06/08/2684717/0/en/Latest-Food-Supplement-Ingredients-Market-Size-Will-Attain-USD-1579-Million-by-2028-Growing-at-7-3-CAGR-Exclusive-Report-by-Zion-Market-Research-Global-Food-Supplement-Ingredients-.html 

8 – Bailey RL, Gahche JJ, Miller PE, Thomas PR, Dwyer JT. Why US adults use dietary supplements. JAMA Intern Med. 2013;173(5):355–361.

9 – Too Little, Too Late: Ineffective Regulation of Dietary Supplements in the United States. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4330859/#bib7 

10 – Global Dietary Supplement Market Size By Ingredient (Botanicals, Minerals, Vitamins), By Product (Tablets, Capsules, Powder), By Application (Additional Supplements, Medicinal Supplements, Sports Supplements), By Distribution Channel (Pharmacies & Drug Stores, Supermarkets & Hypermarkets, Online Channels), By Geographic Scope And Forecast – https://www.verifiedmarketresearch.com/product/dietary-supplement-market/

11 – Be Careful Which Supplements You Take – https://www.nytimes.com/interactive/2022/07/08/well/live/fda-supplements.html 

12 – Global Pet Supplements Market Report 2023: Sector is Expected to Reach $3.2 Billion by 2028 at a CAGR of 5.8% – https://www.globenewswire.com/en/news-release/2023/04/27/2656607/28124/en/Global-Pet-Supplements-Market-Report-2023-Sector-is-Expected-to-Reach-3-2-Billion-by-2028-at-a-CAGR-of-5-8.html 

13 – 8 Dietary Supplement Trends You Need To Know For 2023 – https://www.paragonlabsusa.com/8-dietary-supplement-trends-2023/ 

14 – Food or Supplements? Do we Need Expensive Supplements – https://healthyfamilyct.cahnr.uconn.edu/2021/04/30/food-or-supplements-do-we-need-expensive-supplements/

15 – Americans Spend $30 Billion a Year Out-of-Pocket on Complementary Health Approaches – https://www.nccih.nih.gov/research/research-results/americans-spend-30-billion-a-year-outofpocket-on-complementary-health-approaches/

16 – Pre-Workout Supplements Market Size And Forecast- https://www.verifiedmarketresearch.com/product/pre-workout-supplements-market/

17 – Pet Dietary Supplements Market Size- https://www.mordorintelligence.com/industry-reports/pet-dietary-supplements-market

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