Native Shampoo and Conditioner Review in 2024

Native is a brand that is getting a lot of attention lately for its non-toxic and eco-friendly products. But Is Native shampoo good for your hair?

If you are you curious about whether Native shampoo and conditioner are the right choice for your hair? Well, you’ve come to the right place!

In this blog post, we’ll dive deep into a comprehensive review of Native shampoo and conditioner. We’ll explore its ingredients, benefits, and effectiveness, so you can make an informed decision for your hair care routine.

Read on for a detailed Native shampoo and conditioner review

If you want to know more about clean beauty, read our articles about Is Herbal Essences Good for Your Hair?, Best Natural Ingredients for Healthy Hair and Scalp.

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Pros | Minimalist formula with only 10 ingredients, featuring 7 products tailored for different hair types, and it’s not only vegan and cruelty-free but also free of parabens, sulfates, and silicones, making it gentle on the scalp.

Cons | It doesn’t list fragrance ingredients, has limited scent options, features packaging that’s not travel-friendly, comes with a relatively high price tag.

Verified Reviews | > 900 5-stars reviews

Price | $9.99 – $24.00

Shop Native Shampoo and Conditioner on Amazon

About Native

Native was founded by Moiz Ali in 2015. It was initially an antiperspirant brand—the founder didn’t know much about the industry, but he just knew he didn’t want aluminum in his antiperspirant. 

Aluminum is a common ingredient in cosmetic products, especially in deodorants. This is because aluminum salts, when dissolved, block sweat from forming in the pores of the skin. While it is not harmful in small amounts, exposure to high levels of aluminum could lead to serious health issues. And its presence in deodorant is concerning because it is a product that many people use every day. 

So, Native’s founder made it his mission to formulate a deodorant without aluminum. From there, the brand grew and built a strong online following. Today, Native sells various products, including shampoo and conditioner, toothpaste, body wash, lotion, and more. 

Procter & Gamble, one of the world’s biggest consumer goods corporations, acquired Native in 2017. 

Native Shampoo and Conditioner – Products Offer

Native’s haircare line includes shampoo, conditioner, 2-in-1 product, hair mask, and curl care. The brand’s goal is to offer products with clean and simple yet effective ingredients. No harmful chemicals are added. 

The Native shampoo lineup has the following varieties:

Curl Care

As the name suggests, this type of shampoo and conditioner is formulated specifically for people with curly hair. It provides the needed moisture to create smooth and bouncy curls. It is available in two scent variants: coconut milk & turmeric. 

Daily Clean

This no-nonsense haircare product cleanses and leaves the hair looking glossy and smelling like citrus and herbal musk.

Full and Thick

This 2-in-1 product is excellent for those with thick hair—it will make the strands look even thicker and stronger. The sea salt and cedar scent is quite pleasant. 


This shampoo and conditioner cleanses while replenishing moisture and keeping hair shiny. 

Available in the following scents: coconut & vanilla, desert grass & sandalwood, and sweet peach & nectar.

Scalp Refreshing

This 2-in-1 product doesn’t just cleanse; it also nourishes and hydrates. It is available in eucalyptus & mint scent. 


Damaged strands can be restored with this strengthening haircare tandem that repairs the hair’s natural vibrancy. It is available in almond & shea butter scent. 


Ideal for people with thin hair, this type of shampoo and conditioner provides a weightless lift to make the strands look fuller and more voluminous. Scents include cucumber & mint and vanilla & cactus flower. 

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Native Shampoo and Conditioner – Brand Review

Is Native Good For Your Hair?

Now, for the most crucial question: is Native good for your hair? To understand what type of shampoo and conditioner is best for you, it is important to understand what makes haircare products good or bad. 

Your shampoo and conditioner must be made precisely for your type of hair and its specific needs. This is why Native has seven different types of haircare products: curl care, daily clean, full and thick, moisturizing, scalp refreshing, strengthening, and volumizing. 

In this, the brand is doing it right—there is always a Native hair product for any type of hair. 

Another way to determine if a brand of shampoo and conditioner is good for you is to look at the ingredients listed on the bottle. Shampoos and conditioners are formulated using around 10 and 30 components. Most manufacturers include chemicals in haircare products for various reasons—they are not inherently bad, as some are necessary for cleansing and moisturizing. 

Shampoos and conditioners often contain the following ingredients:

  • Carrying agents – they are essential elements that help other components work effectively. Water is an example of a carrying agent.

  • Emollients – these are ingredients that keep moisture in your follicles to prevent the hair strands from getting brittle. 

  • Preservatives – these are agents that prevent mold and other such harmful organisms and contaminants from growing in the shampoo. 

  • Surfactants – these ingredients help shampoo effectively clean hair. They are similar to detergents. 

  • Thickeners – these chemicals add to the viscosity of the shampoo and conditioner. Examples include cetyl alcohol, gelatin, and xanthan gum. 

The ingredients mentioned above are critical for shampoos and conditioners to do what they should. But certain chemicals don’t need to be in any haircare product because they are harmful. 

Here are shampoo and conditioner ingredients you must avoid:

  • Formaldehyde – this chemical is present in many household cleaning products. The Department of Health and Human Services lists it as a carcinogen. 

  • Hexachlorophene – it is used in many cosmetic products because it has antibacterial components. However, it can also lead to side effects like skin scaling and dryness. 

  • Parabens – these chemicals are common in beauty products because they can prolong shelf life. However, they can be absorbed into the skin and cause flaking, hives, and irritation. They also reportedly increase the risk of breast cancer. 

  • Phthalates – they are binding agents commonly used in cosmetic products as well as in plastic. They are said to affect sperm count negatively while increasing risks of gestational diabetes and pregnancy loss. 

  • Sulfates – these cleansing agents cause shampoo to lather up. However, they are incredibly harsh chemicals that cause skin dryness, irritation, and inflammation. 

Native Shampoo and Conditioner – Ingredients

As far as ingredients go, Native is really showing that it is a great haircare brand. It only has ten ingredients for its shampoo and conditioner. That is good because the fewer the ingredients, the fewer the chemicals. 

Native doesn’t list all of its products’ ingredients on its official website, only the following: coconut oil, food-grade cleansing salt, and citric acid for pH balance. 

However, health content publisher Illuminate Labs has published a list of ten shampoo ingredients:

  • Water
  • Fragrance
  • Citric acid
  • Lauramidopropyl betaine
  • Polyquaternium-10
  • Sodium benzoate
  • Sodium citrate
  • Sodium cocoyl isethionate
  • Sodium lauroyl sarcosinate
  • Sodium salicylate

These are the listed conditioner ingredients:

  • Water 
  • Fragrance
  • 1,2-Hexanediol
  • Behenamidopropyl dimethylamine
  • Caprylyl glycol
  • Cetyl alcohol
  • Citric acid
  • Glutamic acid
  • Sodium benzoate
  • Stearyl alcohol

None of the ingredients are red flags, except for fragrance, which is a generic term. Native reportedly uses safe, synthetic, natural, and sustainable fragrances. However, it could be more specific with the specific ingredients used. 

Native shampoo and conditioner don’t contain sulfated surfactants, parabens, silicone, or dye. The brand is also vegan and cruelty-free, which means that the product has not been tested on animals. 

This product is also gentle on the scalp—this is evident when you use it. Native products also soften the hair and make it glossy after washing and drying. 

The scents are also great. They are not as strong as other commercial products, but more subtle.

The brand also offers a few limited-edition fragrances.

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Native Shampoo and ConditionerPros & Cons

What are the advantages of using Native shampoo and conditioner? 

First, it’s worth noting that the product only contains ten ingredients. It’s a good thing because the fewer chemicals in a haircare product, the better it is. Many of the synthetic chemicals in shampoos and conditioners can damage the skin and negatively impact your health. 

The ingredients in Native products aren’t typically problematic except perhaps for the generic mention of fragrance as just one ingredient, with no details about the components. Brands that have nothing to hide will have no problem being specific about what their products contain. 

Other than that, there are no major issues that customers should be warned about regarding Native shampoo and conditioner. It is vegan and cruelty-free, non-toxic, and perfectly safe to use. It also doesn’t have the following harmful ingredients often found in hair products: dye, parabens, silicone, and sulfated surfactants. 

It is also gentle on the scalp and smells fantastic. Only a handful of scents are available, but all of them are quite pleasant. 

One downside of the product is that it is not ideal for travel. Multiple customers have complained that Native shampoo and conditioner spilled during the delivery process. It is not something that customers can easily forgive because the products are not cheap. 

While not generally a downside, the brand may not be for you if you don’t like coconuts. Coconut oil is an ingredient in nearly all its products, so there will be a hint of the scent in the shampoos and conditioners. But those who aren’t too sensitive regarding smell may not notice it at all. 

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Native Shampoo and ConditionerUser Reviews

Is It Working?

Hair care is a very specific process, so looking at just one or two reviews is certainly not enough. Different people have different experiences with haircare products depending on their hair type. 

Let’s take a look at some of the Native hair reviews that have been posted publicly:

“I’ve only used it for about 3 weeks but happy with results! I have sensitive skin and often have issues with shampoos/conditioners causing itching or irritation but no problems to date.” -Wendy V.

“Good scent, works well. Enjoyed!” -Candace J.

“The shampoo and conditioner set is the best. The problem is that I didn’t get all my ounces. My shampoo’s top popped up and shampoo dripped all over the bottles and inside of the packaging. I believe the plastic wrapped around the bottles may have been too tight but not secured then the plastic loosened up and that’s when the top popped open. Maybe different packaging would help.” -Pablo P. 

“Amazing scent (coconut & vanilla) and my hair absolutely loves it.” -Adina H. 

“Works well and hair feels amazing! The only downfall is that it is way too expensive. Cheaper at your local pharmacy.” -Tracy

“This is a great family scent (citrus & herbal musk). It has wonderful citrus scent with a hint of musk on me. However, I notice more of the musk scent when my sons use it.” -Tawnya R.

“I’ve used the shampoo and conditioner for 1 week. My hair has never looked this awful! It’s falling out! There is a film on my hair and looks and feels like straw!” -Kim M.

The overall feeling for the product is positive, with customers very satisfied. They appreciate the natural ingredients, good lathering, and pleasant scents.

However, some customers expressed minor issues like the scent not lasting long enough or preferring other scents. There were also occasional concerns about packaging durability and pump functionality.

Nevertheless, most customers found the product effective and will purchase it again.

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Native Shampoo and ConditionerSide Effects

Expect no harmful side effects when using Native shampoo and conditioner. 

Among the many reviews for Native hair products, a few have complained that it made their hair feel like straw. It is hard to prove if the shampoo itself caused it or if it was a mismatch of hair type and product. 

Testing shampoo or conditioner is the best way to determine if the brand or variant is suitable for your type of hair. 

Native Shampoo and ConditionerAlternatives

Is Native a good shampoo? Yes, it is. Native conditioner reviews are also generally positive. 

However, the true value of a shampoo and conditioner is largely about the user. Some brands are better suited for a particular type of hair compared to others. 

So, if Native products are not for your hair type, here are a couple of other non-toxic and safe shampoo and conditioner alternatives:


Acure is a skin and hair wellness brand that develops products using premium ingredients that are safe for the skin. They don’t contain formaldehyde, mineral oil, parabens, paraffin, and sulfates. Products are not tested on animals, either. 

There are different types of shampoos and conditioners to benefit different users: balancing, clarifying, daily cleansing for workout enthusiasts, hydrating, soothing, and volumizing. There are shampoos specially formulated for brunettes and blondes, plus dry shampoo and shampoo bars.

Price: $9.99 – $11.99

Shop Acure on Amazon

Avalon Organics

Avalon Organics creates haircare products using plant-based organic ingredients. It has wide-ranging shampoo and conditioner varieties, including soothing, thickening, anti-dandruff, scalp-normalizing, nourishing, clarifying, and more. 

There are also at least a dozen scents available. Avalon Organics products are free from GMOs, dyes, fragrances, and phthalates. Products are not tested on animals. 

Price: $8.15 – $10.99

Shop Avalon Organics on Amazon

Frequently Asked Questions

Is Native shampoo color safe?

Yes, it is. However, there are isolated cases where an individual may be sensitive to some of the ingredients in the Native shampoo. The best thing to do is try a small amount of shampoo on your colored hair and wait 24 hours to see if you experience side effects. 

Is Native shampoo safe?

Many indications point to Native shampoo being a safe product. It has non-toxic ingredients and is free from parabens, sulfated surfactants, and silicone. These chemicals are known to be harmful to the skin. 

Is Native conditioner good?

Just as Native shampoo is considered a good product, Native conditioner is equally satisfactory. It also has only ten ingredients—the fewer the ingredients, the fewer chemicals.
Aside from the health component, Native conditioner also smells amazing.

What does Native shampoo do to your hair?

Native shampoo aims to cleanse hair and make it healthy and shiny. There are different types of Native shampoos to cater to your type of hair. For example, if you have curly hair, you should use the Native Curl Care product because it is meant to provide weightless moisture to keep it smooth and bouncy.

If you have naturally thin hair, you can add some volume with the Native Volumizing hair product. Other Native shampoo varieties are daily clean, full and thick, moisturizing, scalp refreshing, and strengthening.

Why is Native good for your hair?

As a brand, Native is great for hair because it contains non-toxic ingredients. The average shampoo and conditioner could have as many as 30 components, while Native only has ten.
It means that fewer chemicals would get into your body through the scalp. Plus, Native doesn’t have any parabens, sulfated surfactants, silicone, and dye. 

Does Native shampoo cause hair loss?

There is no evidence that Native shampoo causes hair loss, and there are no documented claims of such. In short, no. 

Is Native shampoo good for curly hair?

Native has a line of hair care products that are made specifically for people with curly hair. The Native Curl Care line provides moisture to wavy and curly strands without weighing them down. The hair remains bouncy, too. The coconut milk & turmeric scent is also great. 

Is Native shampoo good for fine hair?

Using the right haircare product is essential. So, if you have fine hair, opt for the Native volumizing shampoo—it provides a weightless lift to the hair so that it looks fuller and thicker. 

Picture credits belongs to respective brands. These are the product prices at the time of the article’s publication

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