Is The Ordinary Cruelty-free? Vegan? Gluten-Free? Organic? Non-Toxic? | 2024 Update

In a world where conscious consumers seek beauty products that align with their values, brands with ethical and sustainable practices are in high demand. Enter The Ordinary, a brand that has captivated skincare enthusiasts with its affordable yet effective offerings. But amidst the buzz, it’s essential to examine whether The Ordinary is cruelty-free, vegan, gluten-free, organic, and non-toxic.

In this article, we embark on an investigative journey, uncovering the facts and debunking any uncertainties surrounding The Ordinary’s ethical and quality standards.

If you want to know more about clean beauty brands, read our articles here.

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Key Figures about The Ordinary – Deciem (2024)

  1. Age of The Ordinary Brand: the Ordinary was launched in 2016 by DECIEM, a skincare company founded in 2013 by Brandon Truaxe.
  2. Retail Price Range of The Ordinary Products: $10 to $22.
  3. Ownership Change: In 2021, The Estée Lauder Companies, which initially had a 26% stake in DECIEM, increased its ownership to 76%.
  4. Valuation of Deciem: $2.2 billion.
  5. Sales Growth of The Ordinary: Reported double-digit year-over-year growth in Estée Lauder’s most recent third-quarter earnings report.
  6. Expansion Plans for The Ordinary: South Africa on July 1 and Japan in January 2024.
Is The Ordinary Cruelty-free?

Is The Ordinary Cruelty-Free?

The Ordinary is Cruelty-free.

Deciem, the parent company of The Ordinary, has made a clear stance against animal testing. They proudly state that they do not test their products on animals. This commitment to cruelty-free practices is further supported by their Leaping Bunny certification. The Leaping Bunny logo assures consumers that no animal testing is conducted at any stage of product development. This certification adds credibility to The Ordinary’s claim of being a cruelty-free brand.

Is The Ordinary Vegan?

The Ordinary is vegan.

The Ordinary has obtained certification from PETA as a vegan brand. This means that their products do not contain any animal-derived ingredients or by-products. However, it’s worth noting that while The Ordinary is vegan, not all DECIEM brands have obtained vegan certification. The company is actively working towards obtaining certification for their remaining brands, demonstrating their commitment to providing vegan options to consumers.

Is The Ordinary Organic?

While The Ordinary offers a wide range of effective skincare products, they are not certified organic. Organic certification requires compliance with specific regulations and standards that focus on the use of organic ingredients and environmentally sustainable practices. The Ordinary prioritizes science-based formulations, utilizing potent active ingredients to deliver results rather than focusing on organic certifications.

Is The Ordinary Non-Toxic?

The Ordinary, unfortunately, lacks the official non-toxic label or certification that is typically associated with recognized organizations like Made Safe or EWG.

The Ordinary takes great care in formulating their products to prioritize safety and efficacy. However, they do not explicitly claim to be non-toxic. It’s important to note that the term “non-toxic” can be subjective and lack a standardized definition in the beauty industry. The Ordinary prioritizes transparency in their product labeling, providing detailed information about the ingredients used, enabling consumers to make informed choices about what they apply to their skin.

Is The Ordinary Gluten-Free?

For individuals with gluten sensitivities or celiac disease, The Ordinary offers a gluten-free skincare line.

All of The Ordinary skincare products are formulated without gluten, ensuring that those with gluten-related concerns can confidently incorporate these products into their skincare routine without worry.

How Ethical is The Ordinary?

Ethics can encompass various aspects, including animal testing, sustainability, fair labor practices, and more. The Ordinary has demonstrated a commitment to cruelty-free practices by not testing on animals and obtaining Leaping Bunny certification. Additionally, their efforts to obtain vegan certifications for their brands showcase their dedication to offering ethical choices to consumers. However, assessing other aspects of ethics, such as sustainability or labor practices, requires further research into the company’s policies and practices.

Why is The Ordinary So Cheap?

One of the unique aspects of The Ordinary is its affordability. While many skincare brands come with hefty price tags, The Ordinary offers products at a more accessible price point. This can be attributed to their minimalist approach to packaging and marketing, focusing primarily on the quality and effectiveness of their formulations. By streamlining their product design and marketing strategies, The Ordinary is able to deliver high-quality skincare at a lower cost, making it an attractive option for budget-conscious consumers.

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Other Skincare Brands Cruelty-Free, Vegan, Gluten-Free, Organic, and Non-Toxic

BrandsCruelty-FreeVeganGluten-FreeOrganic – NaturalNon-Toxic Certification
100% PureYesYesYesNatural
Tata HarperYesMost productsYesOrganic
Milk MakeupYesYesYesNo
True BotanicalsYesNoNoMost productsMade Safe & EWG certified
Alpyn BeautyYesYesNoNatural
One Love OrganicsYesNoNoECOCERT® certified natural and organic
Elf CosmeticsYesYesNoNo
Indie LeeYesMost productsNoNo
Juice BeautyYesYesYesOrganic
Fenty BeautyYesNoYesNo
Sunday RileyYesYesYesNo

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