About Us

The Conscious Insider is a lifestyle blog focused on non-toxic living, clean beauty and sustainable home. 

Our mission is to empower our readers with the knowledge and tools they need to make sustainable choices in their everyday lives, by providing them with well-researched and evidence-based alternatives.


At The Conscious Insider, we understand the significant impact of small actions on our world. Our mission is to guide our readers towards more sustainable and ethical choices in their everyday lives. Understanding the increasing consumer awareness of environmental impacts, we’re mindful of the rise in “greenwashing” tactics, where brands make false environmental claims.

We empower you, the consumer, to make meaningful and informed purchasing decisions. By cutting through marketing gimmicks and spotlighting genuine sustainable efforts, we aim to lead you to choices that benefit both you and the planet.

Our commitment extends to offering a rich array of content covering non-toxic cookware, clean beauty products (vegan, cruelty-free, organic, plastic-free, and more), sustainable fashion, sustainable home decor, and self-care tips. We advocate for brands that champion non-toxic ingredients, ethical practices, and genuine sustainable initiatives.

As a reader-supported platform, The Conscious Insider may earn an affiliate commission at no extra cost to you for recommendations made. As an Amazon Associate, we earn from qualifying purchases, further details in our Affiliate Disclosure.


Dr. Alpana Mohta MD, DNB, MBBS

Board-Certified Dermatologist

Dr Alpana Mohta

Dr. Alpana Mohta is a renowned dermatologist, cosmetologist, trichologist, and venereologist, renowned for her many contributions to the field of medicine. With a remarkable track record of accomplishments, she has earned numerous accolades throughout her career.

Dr. Mohta holds many qualifications, including an MBBS, MD, and DNB. Her passion for research is evident through her extensive portfolio of over 80 research publications in reputable scientific journals.

Dr Karen Vieira, PhD, MS, BS

PhD, Biochemistry & Molecular Biology

Dr Karen Vieira

Dr. Karen Vieira is a distinguished figure in the field of medical and scientific writing. She possesses a PhD in Biochemistry & Molecular Biology, a Master of Science in Management from the University of Florida College of Business, and a Bachelor of Science in Molecular Biology from the Florida Institute of Technology.

Dr. Vieira’s achievements have been named SBA Miami’s 2018 Woman-Owned Small Business Person of the Year and received the Howard Hughes science grant at Emory University.

A prolific writer, Dr. Vieira has contributed to several medical journals, including Nucleic Acids Research, Journal of Biological Chemistry, and Nutrition Journal.


Our Evaluation Process for Sustainable Brands

1. Careful Ingredient Analysis

  • Example Resources:
    • European Chemicals Agency (ECHA) for chemical safety data.
    • PubMed for access to a vast array of peer-reviewed scientific studies.
    • The Environmental Working Group (EWG) for information on ingredient safety.
    • The Cosmetic Ingredient Review (CIR) for comprehensive assessments of cosmetic ingredients.

  • Our Approach: We meticulously check every ingredient against these top health and safety standards, ensuring they’re safe for you and the environment.

2. Trusted Certifications

  • Example Resources:
    • USDA Organic label for organic product verification.
    • Fair Trade Certification for ethical sourcing practices.
    • Energy Star ratings for energy-efficient products.
    • B Corporation certification for overall social and environmental performance.
    • The Leaping Bunny Program for cruelty-free product verification.

  • Our Approach: We use these respected third-party certifications to ensure the brands we recommend are genuinely sustainable and ethical.

3. Brand Transparency

  • Example Resources:
    • Global Reporting Initiative (GRI) standards for sustainability reporting.
    • Corporate sustainability reports for insight into company practices.
    • The Carbon Disclosure Project (CDP) for environmental impact data.
    • The Sustainable Apparel Coalition for transparency in the fashion industry.

  • Our Approach: We value brands that are open and honest about their practices. This transparency allows us to verify their commitment to sustainability and ethics.

4. Sustainability in Practice

  • Example Resources:
    • Green Business Certification Inc. for certified sustainable business practices.
    • The Environmental Working Group (EWG) for environmental health analysis.
    • The Rainforest Alliance for sustainable agriculture and forestry practices.
    • The Forest Stewardship Council (FSC) for responsible forest management certifications.

  • Our Approach: We assess practical measures like recycling, water conservation, and eco-friendly packaging to rate brands on their real-world sustainability efforts.

5. Transparency and Accountability

  • Affiliate Disclosure: As part of our commitment to transparency, we disclose any affiliate relationships and ensure they do not influence our ratings.

  • None of our articles is sponsored by partnerships with brands as we value our independence and objectivity in providing unbiased, trustworthy evaluations and recommendations to our readers.

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